Privacy Policy

Effective Date: 6/30/2026
Last Updated: 6/30/2026

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Dynamic Wellness Initiative, LLC ("DWI," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us through www.dwinitiative.com (the "Website").

Please read this Privacy Policy carefully before using the Website. By accessing or using the Website, you acknowledge that you have read and understand this Privacy Policy.

SERVICE AREA LIMITATION

Dynamic Wellness Initiative, LLC provides physical therapy services solely to individuals located in the Commonwealth of Massachusetts and in accordance with applicable Massachusetts laws and regulations.

The Website may be accessed from other jurisdictions; however, no healthcare or physical therapy services are offered or intended for individuals located outside Massachusetts. Accessing the Website from another jurisdiction does not establish a provider-patient relationship or constitute an offer of healthcare services in that jurisdiction.

 

1. INFORMATION WE COLLECT

Information You Voluntarily Provide

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Information submitted through contact forms
• Information provided when subscribing to newsletters or marketing communications
• Information provided when registering for workshops, events, or other services

You are never required to provide personal information simply to browse the Website.

Healthcare and Client Information

If you become a client of Dynamic Wellness Initiative, appointment scheduling, intake forms, documentation, secure messaging, payment processing, and client records are managed through JaneApp, our third-party electronic medical record and practice management platform.

Any health information, treatment records, intake forms, payment information, or protected health information (PHI) submitted through JaneApp is governed by JaneApp's privacy and security practices in addition to applicable federal and state laws.

The Website does not collect or store medical records or payment card information.

Information Collected Automatically

The Website is hosted through Wix and may automatically collect certain technical information through cookies and analytics tools, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring websites
• Approximate geographic location
• Website usage patterns

This information helps us improve website functionality, security, and user experience.

1. HOW WE USE YOUR INFORMATION

We may use collected information to:

• Respond to inquiries and requests
• Provide customer service
• Send newsletters and educational content
• Communicate regarding workshops, services, and events
• Improve website performance and user experience
• Analyze website traffic and visitor behavior
• Maintain website security
• Comply with legal obligations

We only use personal information for legitimate business purposes and do not sell personal information to third parties.

1. EMAIL COMMUNICATIONS

If you subscribe to our email list, request information, register for an event, or otherwise opt into communications, you may receive emails regarding:

• Educational content
• Wellness resources
• Practice updates
• Workshops and events
• Services offered by Dynamic Wellness Initiative

You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

1. THIRD-PARTY SERVICE PROVIDERS

We work with trusted third-party providers to operate our business and Website, including:

• Wix (website hosting, website functionality, forms, and analytics integration)
• JaneApp (appointment scheduling, intake forms, secure messaging, documentation, payment processing, and electronic medical records)
• Google Workspace (business email communications and document management)
• Google Analytics (website analytics and visitor behavior analysis)
• Email marketing providers utilized by Dynamic Wellness Initiative
• Payment processors integrated through JaneApp

These providers may access information only as necessary to perform services on our behalf.

We encourage users to review the privacy policies of any third-party platforms they use in connection with our services.

1. PAYMENT PROCESSING

Dynamic Wellness Initiative does not collect, process, or store payment card information through the Website.

Payments for services are processed through JaneApp and its integrated payment processing providers. Payment information submitted through JaneApp is governed by the privacy and security practices of those providers.

1. COOKIES AND ANALYTICS

The Website uses cookies and similar technologies to improve user experience and understand website performance.

Cookies may be used to:

• Recognize returning visitors
• Analyze website traffic
• Improve Website functionality
• Measure effectiveness of marketing efforts

You may disable cookies through your browser settings; however, doing so may impact Website functionality.

We may use analytics tools, including  Google Analytics, to better understand how visitors use our Website.

1. SOCIAL MEDIA AND ADVERTISING

We may use social media advertising tools, pixels, and tracking technologies to understand Website traffic and improve marketing efforts.

These tools may be provided by platforms such as:

• Facebook
• Instagram

• Youtube
• Google

These providers maintain their own privacy policies and data practices.

1. DISCLOSURE OF INFORMATION

We do not sell, rent, or trade your personal information.

We may disclose information:

• To trusted service providers who assist in operating our business
• To comply with legal obligations
• To respond to court orders, subpoenas, or lawful governmental requests
• To protect the rights, property, safety, or security of Dynamic Wellness Initiative or others

1. DATA SECURITY

We utilize commercially reasonable measures to protect information collected through the Website.

Our Website is hosted through Wix, which utilizes industry-standard security measures including SSL encryption where applicable.

Despite our efforts, no method of electronic transmission or storage can be guaranteed to be completely secure.

1. CHILDREN'S PRIVACY

This Website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13 years of age.

If you believe a child has provided personal information through the Website, please contact us and we will take reasonable steps to remove the information.

1. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have rights regarding your personal information, including:

• Accessing information we hold about you
• Requesting correction of inaccurate information
• Requesting deletion of personal information when legally permissible
• Withdrawing consent for marketing communications

To make a request regarding your information, please contact us using the information below.

You may decline to provide personal information or request that certain information collection or marketing communications cease at any time, subject to legal, clinical, or operational requirements. Choosing not to provide personal information or opting out of optional communications will not affect your eligibility to receive physical therapy services from Dynamic Wellness Initiative, except where such information is reasonably necessary to provide safe and appropriate care.

1. GDPR RIGHTS

If you are located within the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar privacy laws, you may have additional rights regarding your personal information, including access, correction, deletion, restriction of processing, and data portability.

1. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy at any time.

Changes become effective immediately upon posting to the Website.

Your continued use of the Website after updates constitutes acceptance of the revised Privacy Policy.

 

CONTACT INFORMATION

Dynamic Wellness Initiative, LLC

Website: www.dwinitiative.com

Email: dr.alleymac@dwinitiative.com

Massachusetts, United States

If you have questions regarding this Privacy Policy or your personal information, please contact us using the information above.